You have a great idea for a new business. You tell somebody about it, and then that person goes out and creates a very similar business to the one expressed in your idea. Are you allowed to recover damages for the misappropriation of your idea? The answer to that question depends on whether your idea was sufficiently novel or original.
The First Department had to confront such a case last week in American Bus. Training Inc. v American Mgt. Assn., 2008 NY Slip Op 01416.
In that case, the defendant American Management Association (AMA) was a not-for-profit association that offered instructional seminars in areas of business and management. Judith Segal was an employee of AMA from 1976 through 1991; and her responsibilities included the development and promotion of seminars.
After she was laid off by AMA, Ms. Segal founded her own company American Business Training, Inc. (ABT) which was in the business of developing and marketing seminars for the business community. After creating her new company, she began to create what she thought was a novel and unique concept for a course for business executives. It was a seminar known variously as "The 5-Day MBA" and "Essentials of an MBA." ABT's publicity materials described the course as designed for managers, executives, and other business professionals who did not have an MBA degree but who needed to learn basic business concepts and techniques in order to acquire a broader overall understanding of the processes of operating a business. These materials stated that the course provided practical skills and knowledge in such areas as management, accounting, finance, sales, marketing, pricing, strategic planning, research and development, and human resources. ABT expended $700,000 in the development of the program.
Ms. Segal claimed that the course was well received, but that it struggled with profitability. Thus, in November 2000, Ms. Segal telephoned an AMA employee, William Fexas, to inquire if AMA would be interested in entering into a joint venture to market the program. It was alleged that Fexas told her that AMA "could be interested," and directed her to Edward Selig, an AMA employee in charge of new course offerings. After Segal called Selig and gave him an overview, he asked her to forward the course brochure, which she did "with the understanding that AMA could only make use of the materials in a joint enterprise with ABT."
Two weeks later, Selig advised Segal that AMA would not run such a course because it was competitive with other courses being offered by AMA. Yet, in June 2001, AMA began offering a course entitled "AMA's Five Day MBA . . . Essential Elements." Like the ABT course, the AMA "Five-Day MBA" course was billed as providing a grounding in the essential elements of an MBA program, covering the basic principles of business economics, accounting, finance, marketing and management, so that attendees would learn how all the components of running a business fit together. AMA's course quickly became highly successful.
Ms. Selig and her company brought an action asserting seven causes of action, claiming fraud, misappropriation of ideas, breach of a joint venture agreement, unjust enrichment, breach of an implied-in-fact contract, breach of a quasi-contract, and conversion.
In upholding summary judgment in favor of the defendant AMA, the First Department set forth the law to property rights in ideas previously expressed by the Court of Appeals in Downey v General Foods Corp. (31 NY2d 56, 61 [1972]):
An idea may be a property right. But, when one submits an idea to another, no promise to pay for its use may be implied, and no asserted agreement enforced, if the elements of novelty and originality are absent, since the property right in an idea is based upon these two elements (citation omitted).
The First Department then found that there was no contract entered into following plaintiff's submission to defendant of the claimed idea. Thus, in order for the plaintiff to recover under Downey the elements of novelty and originality had to be established. Reviewing the evidence of AMA's prior course offerings, as well as other organizations offerings of various business courses, the First Department concluded that the plaintiff's "The 5-Day MBA" was not significantly novel or original to warrant protection.