Challenge to Dormancy Fees Of Gifts Cards Survives
We all love receiving Gift Cards. Let's face it, we'd much rather get the stuff we want rather than those ugly sweaters and hideous candlestick holders. But there is one problem. After getting those gift cards, we stick them in our wallets or purses and forget about them. And unfortunately, many cards have dormancy fees which decreased the value of the cards if they are not used within a certain time.
Are such fees fair? Are they legal?
A class action suit currently underway just survived a motion to dismiss a challenge to such fees in a ruling from the Appellate Division, Second Department last week in Lonner v Simon Prop. Group, Inc., 2008 NY Slip Op 07877.
The Gift Card at issue in this litigation imposed a dormancy fee of $2.50 per month which would be deducted from the balance of the card beginning with the seventh month after the date of purchase. There were three notices advising purchasers of the card of this dormancy fee. The first was on the card itself on the back of the card below the magnetic strip which stated as follows:
"An administrative fee of $2.50 per month will be deducted from your balance beginning with the seventh month from the month of card purchase."
In addition, the card was distributed within a cardboard sleeve, which also contained five additional folding double-sided "pages" which were attached to the sleeve. A section on the back of the card sleeve, entitled "Do I ever expire?" gave the same notice as above. Finally, the actual terms regarding the dormancy fees was placed on the very last page on the back of the 10 folding pages' of information included with the card sleeve. That section, entitled "Service Charges," provided as follows:
"If a balance remains on the Gift Card after the sixth month, the Gift Card will be charged a $2.50 monthly service fee. The fee will be deducted automatically, starting on the seventh month after the month of purchase, from any remaining value on the card on the first day of the month until the value reaches zero."
The class action plaintiffs set forth causes of action to recover damages for breach of contract based upon a breach of the implied covenant of good faith and fair dealing, violation of General Business Law § 349 (which prohibits deceptive and misleading business practices), and unjust enrichment.
The defendants moved to dismiss the complaint for failure to state a cause of action, and a defense based on documentary evidence (CPLR 3211[a][1] and [7]).
In denying the defendant's motion and upholding the complaint, the Second Department found that the complaint pled sufficient facts that the notices about the dormancy fees were in too small a print, in fonts materially less than that required by CPLR 4544. CPLR 4544 provides, in relevant part, as follows:
The portion of any printed contract or agreement involving a consumer transaction . . . where the print is not clear and legible or is less than eight points in depth or five and one-half points in depth for upper case type may not be received in evidence in any trial, hearing or proceeding on behalf of the party who printed or prepared such contract or agreement, or who caused said agreement or contract to be printed or prepared.
The Court also found that sufficient facts were pled that the notices were concealed, and in violation of General Business Law § 349 (prohibiting deceptive and misleading business practices) and General Business Law 396-i(3), which provides that:
[t]he terms of a gift certificate or store credit shall be clearly and conspicuously stated thereon.
The case will now proceed to a jury, or fact finder, to determine whether or not the dormancy fee notices were adequate. Given consumer sentiment on such matters, it is likely that a jury will find in favor of the plaintiffs.

